Overview of Atlas's 26 tools

Atlas is organized into 26 tools, each built around one specific part of running an Etsy shop — research (Keyword Research, Product Research, Visibility Tracker, Competitor Tracking), content (Atlas Studio, Copy Hunter), monitoring (Night Watch, Shop Health Radar, Stale-Listing Detector, Review & Shipping Tracker), marketing (Sticker Campaigns), and strategy (Root Cause Radar, Margin Radar, True Profit Compass, Opportunity Center, Atlas Coach, and more).

Not every tool is available on every plan — Starter includes the core research tools, Growth adds most of the automation and monitoring modules, and Pro unlocks the full set including Market Migration Map and Visual DNA. You can see the full grid, with a short description of each tool, on the homepage.

This article is a general overview for Phase 1 of the Help Center — a dedicated guide for each individual tool is coming in a later phase.