Cookie Policy
Last updated: September 13, 2026
Project Atlas uses cookies to keep you signed in, to measure how the site is used, and to see which ads bring people who sign up. This page explains exactly what we use and, just as importantly, what we don't.
1. What Are Cookies
Cookies are small text files stored in your browser that let a website recognize your device across requests — most commonly used to keep you signed in between page visits.
2. Essential Cookies
Atlas sets an essential session cookie, issued by our authentication provider, Supabase, when you sign in. It stores your encrypted session so you stay signed in as you move between pages, and it's required for the product to function — there's no way to opt out of it short of signing out.
3. Analytics Cookies
We use Google Analytics 4 across the site, but only once you've accepted it (see section 5). It then sets first-party cookies named _ga and _ga_ followed by a container ID, which let it tell one visitor apart from another and group page views into a single visit. These are analytics cookies, and unlike the session cookie above, the product works without them.
What we send it: page views, and three events — creating an account, starting a trial, and a subscription payment. Those events carry the plan and the amount, not your name, your email, or your Etsy shop's data. We use them to see which channels bring people who actually sign up, which is also why this data may be linked to Google Ads.
We also use Vercel's cookieless Web Analytics for aggregate traffic patterns; it sets no cookies and stores no personal identifiers.
We don't sell cookie data to data brokers.
4. Advertising Cookies
Atlas includes the Meta Pixel, which lets us measure whether people who arrive from a Facebook or Instagram ad go on to create an account or start a trial. It is an advertising and cross-site tracking technology: it sets cookies such as _fbp, and it reports to Meta.
What we send it: a page view, and two events — creating an account, and starting a trial. The trial event carries the plan's recurring amount and currency. Neither carries your name, your email, or your Etsy shop's data.
It only loads if you accept it, and there is a second switch behind that: we enable the Pixel per environment, so on any deployment where it isn't enabled, accepting still loads nothing.
5. Your Choice
The first time you visit, a banner asks whether the non-essential cookies in sections 3 and 4 are allowed. Nothing in either section loads until you choose “Accept” — not Google Analytics, not the Meta Pixel. Choosing “Essential only” keeps them off, and so does ignoring the banner entirely: no answer means no consent, and we treat that the same as a no.
We ask everyone the same question, wherever you are. There is no location lookup deciding who sees the banner.
Your answer is stored in your browser's local storage under cookie_consent, not in a cookie, and never leaves your device. Clearing your browser data resets it and we'll ask again. You can change it here at any time:
6. Managing Cookies
Most browsers let you block or delete cookies through their settings, and browser-level or extension-level blocking of the analytics and advertising cookies above works — the product is unaffected by losing them.
The session cookie in section 2 is the exception: blocking it will sign you out and prevent you from accessing your dashboard until you sign in again.
7. Changes to This Policy
When what we use changes, we'll update this page and reflect the change in the “Last updated” date above. See our Privacy Policy for more on how we handle data generally.
8. Contact
Questions about cookies on Atlas? Reach us at support@atlasgrowth.app.